Hair probs :/

Ladies out there with long hair....why must it cost me $130 to get my hair colored. This top photo was last year when I dyed it lighter for my wedding. I haven't colored or cut it professionally since because it's so much I have a hard time using that money for something like my hair ...but I feel like it's that time. With hair touching my butt it's hard to get any place under $100 :( tell me there's some ladies out there who can relate ! On a side note I'm thinking of doing my hair in the bottom photo this time, almost an orange-reddish brown and stronger highlights this time ! I've been dying to try it for years. My hairs natural light brown 😊