Discouraged

Don't know how to feel anymore. My husband and I have been trying for so long and really thought this was going to be our month. Started spotting a brownish/pink this evening and being that I never spot before AF I definitely thought implantation, and being that AF isn't due for a couple of days and haven't had any cramping like I usually would for AF and kept positive that we did it. After a couple of hours I have come to realize it's only AF my husband is wanting me to stay positive that it's not but the way I'm feeling now with heavy cramps, bloating and seeing more of pinkish/red spotting/flow  I know it's AF. I'm trying not to be sad about this because we can still keep trying but after so many BFN and false excitements I'm starting to get discouraged. 😔💔