Baby hates massage?

Leah
So I've followed everyone's advice and have been introducing a night time routine for my little boy who is almost 15 weeks. We do a bath, massage, jammies, then I breastfeed and put him to bed. However every time I try to do the massage he freaks out, like total meltdown. I've tried different lotions and we do a very gentle touch but I think we are no longer doing massage. I was just wondering if anyone else has had this experience. He is such a happy baby so it really surprised me!