Breast soreness

Jessica • Cleveland, Ohio. Married 10.5.13. CJM born 12.14.15.
New to this app and loving it so far! But my question: my hubby and I have been trying to concieve since June- no luck yet :( I've been looking at a lot of signs of ovulation and implantation and such, one of them is always breast tenderness. I have never had this and I know it's one of the signs of ovulation, implantation and pregnancy. Does anyone else NEVER have this symptom!?? A friend told me I should have experienced this at some point in my life...