Husbands hygiene

This is embarrassing to me so I went anon. My husband has gone very downhill on his personal hygiene.
He used to shower, brush his teeth do his hair and take care of himself every day. We recently had our second child and I noticed it started to go down hill he works 6 days a week and doesn't really take care of the children I do so it's not a case of "he doesn't have the time" I shower and brush my teeth every day along with makeup and taking care of two kids under two!
he has gone without a shower for a month! I'm not exaggerating either, other then going a month he usually goes 2-3 weeks without showering OR brushing his teeth it's gotten so bad that today I walked into a room that he was previously in to collect some laundry and his stench filled the room! It was so bad I covered my nose and I refuse to have sex with him because his smell is very off putting! I've tried talking to him about it and he takes it as a joke! I've said to him "honey go take a shower and relax it's been a while" his response was "can't be bothered Bub *laughs* it's been like a month"
I don't know how else to approach this! I've tried being nice about it but now it's getting a bit much!