So with that said I notice with the YouTube MUAs the common complaint in "affordable make up" (aka drugstore/store bought make up ), is the lack of pigment options for darker toned people. It's either too "bronzy" too grey or just lacks any kind of undertone in general. I don't know the exact process in which makeup is made, but I've been considering looking into it.

 So far I've noticed basic undertones in "affordable makeup" are pink and yellow and in darker tones almost orange or grey. (Correct me if I'm wrong). Going back to the "YouTubers" complaints is there some kind of solution an individual can come to, to create a more "affordable" makeup that can be sold in more stores as an option for people with darker toned skin? Does that already exist? If so where can stores look to buy to supply it their locations? 

UPDATE: I personally use store bought foundation because I have to mix colors and I just can't see myself spending $30 on foundation that runs out fast. So this is for the people who either can't afford high end make up or just simple don't see a reason to spend that much. I'm light to medium skin and up until recently did I see stores having more of a variety for my skin tone.