He's suddenly refused his pacifier

Ally
We introduced the pacifier to my son at 4 days to help soothe him between feedings, particularly right after a feeding. It was working really well and now that he's 2 weeks old he wants nothing to do with it suddenly. I don't want to force it on him but it did seem to really soothe him, again especially after feedings. Anyone else's LO do this too?