Choosing IVF facility

I am torn between two different fertility centers. One is very well established, recommended by a friend who had success. But they are more expensive & the staff are not personable at all. Like we are just another client. Now the other place is not as established. Haven't been in business as long as the other place but still several years in the field. They are cheaper & the staff is considerably more personable. Like they actually give a crap ya know? It's so hard to decide. Advice please.