Beech nut. I like the fact tgat the only ingredient is the one you expect (ie "just sweet potatoes" is literally JUST sweet potatoes)It's also organic and non gmo which makes me feel good. I like the cold puree process too, I feel like it preserves more nutrients than if I tried to cook her food myself. And it's not a huge factor but I like the containers better. I would never reuse the gerber plastic containers, the lids don't stay on tight enough. I'm a little obsessed with them 🙄