Wtf am I doing wrong??!!!

I've been trying to get my daughter to sleep using the CIO method but she will not cooperate at all. It has been about 4 weeks. She started falling asleep after five minutes the second week but she has since seriously regressed. She will now cry for about 15 minutes and fall asleep. Then she'll wake up, I'll go in again, say goodnight, pat her back, and give her her paci and then again she'll be up for another 30 minutes crying. I go in every 15 minutes to replace her paci and soothe her. Idk what isn't working for her????!!