Encouraging or shaming?

As a mom to a 14year old, 22 month old and a 9 month old, staying on top of working out has been challenging. Looking at this post though, it makes me FEEL encouraged. So my question is two fold. Is this post fat shaming, or a way to boost encouragement for people to drop their excuses and start working out? Also, is shaming more about your own self confidence (or lack thereof) vs the person who is doing the "shaming"?
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