My 1 year old won't stop crying for my phone

Gi

I let him watch videos for like 15-20 min a day to get it out of his system because he cries. He's usually happy after that and moves on. He's addicted to it now and will NOT stop crying. Should I just let him cry? That's what I've been doing. He hates any distraction to keep him away from the phone. TV isn't good enough for him.