what does it mean when A man says "You are too Good for me"?

I was dating this Guy for almost a year.Every thing was going great until one night last week I tried calling him and his phone kept going to Voicemail.I decided to call from another phone and he answered,when he realised it was me on the phone he quickly said he'll call me back and hanged up the phone.I kept calling and texting and got no response.Today got a text saying that I was too good for him and that night he was with someone else.And he was ashamed and embarrassed by his actions and that what he did was wrong.I then responded calmly by wishing him the best and I hope she was what he's looking for. His then responded with no she's not and how sorry he was.I want to know did unblock because it didn't work out with the other female?did he mean what he said or was it just a cop out?

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