Need make-up/hair advice!

Makayla

Here is a pic of me from last summer when I was tan. I am now pasty white but anyways, I like my makeup to look natural but I feel as if I'm washing myself out. I still want to go with a more natural look that makes my face look less oval and my eyes pop. I don't know if I need to contour or if it's my choice of color. I just need definition to my face !!! help please😣