Breast/nipple pain

1st time Mom... 4 weeks post partum. Working on breastfeeding. Due to swelling, baby wasn’t able to latch too well the first couple weeks. Week 3 we were successfully feeding, although it was uncomfortable. Now that we’ve been breastfeeding for 2 weeks, I’m having pains in my breasts; my nipples are sore to the point that i am in tears when baby latches on. The pain is Awful for the first minute or so, then it’s tolerable. I’ve been using nipple cream religiously after feeds... I’m so sore that even pumping hurts now, and I dread feeding my poor baby because I hurt so badly!!

Any advice??