IDK what to do

I have known a boy since i was 2 when I moved to the town I still live in. He was the first kid I met my age and we have been friends ever since. I have stayed at his house for a week before and have enjoyed spending time with him I have had a small crush on him for 5 years (on and off) and recently one of his friends told me in front of the class "you know ____ likes you you right? One of the popular girls was there and soon our whole grade knew. He has admitted many times (not to me directly) that he REALLY likes me. We had to start snowball at a dance (for those of you who know what that is) and we enjoy talking now just haven't brought that up. What do I do? I'm not looking for a relationship.