Dream feeding

How do you get your sleepy baby to eat without waking him up? I've tried gently rubbing my nipple like all over his face (lol sounds so weird) but he just won't move a muscle to eat. My LO is almost 7 weeks and EBF. His current sleep routine is pretty much like clockwork every night - goes down about 8:30pm, sleep for 3 hours, then 2 hours then 1-2 hours then officially up around 7am. It seems like dream feeding helps EBF babies sleep longer for that first chunk so would love to be able to try it once🙏