Please help ! Rash ?

Chelsea β€’ Mom to a beautiful little boy. 4.28.16 Jace Ryan πŸ‘ΆπŸΌπŸ˜ 8lb 12oz 21.5 inches long Second time mom to another gorgeous boy 2.15.18 Cade Jax 9lb 2oz 21.5 inches long πŸ‘¨β€πŸ‘©β€πŸ‘¦β€πŸ‘¦β€οΈ
Since about 2 weeks after finding out I'm pregnant my belly button area began to itch and it looks like this ? Anything I can do or use on it. Β This is my first pregnancy.Β