Direct sales

I have a regular job and a direct sales job but in my area, people only support the “popular” people in my town. Two people can be selling the same product and the less popular person’s could even be better quality but there’s an “in crowd” that everyone buys from 🙄 I’m sooo frustrated because I can’t find anyone to join under me because I’m not “popular” while everyone on my team just keeps moving up the ladder.

What turns you away from direct sales and what makes you curious about it? I’m just trying to find different ways to appeal to people.