Should a 10 month old respond to his name being called EVERY time?

Reading what is normal and what red flags are. My daughter does turn her head when I say her name, but then sometimes she doesn’t. Most of the time makes eye contact, and sometimes she doesn’t. But I read that say you call their name 5 times, they should respond every time. How do you guys feel? Should I be worried since she doesn’t? If she’s concentrated on something, or playing she doesn’t turn to me. Sometimes she does 🤷🏻‍♀️

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