DOES THIS LOOK NORMAL?

Exactly 7 days ago, I got my rook pierced. I feel like the side of the ear is bulging out. But my coworker says possible keloid on the top. I feel like if there would be a keloid, it’s the bottom.

NOW I REALIZE: it’s going to be red for a while (plus I just got done cleaning it).

Or does this this look like a normal healing process, because I’ve been told it takes awhile for this to heal and swelling to go down.