Sore Nipples

Nikohl

Its been 4 weeks now. I feel like we finally got our feeding down pat after 1 week. (Good latch, no cracked nipples) now all the sudden my nipples are sore ALL the time. I'm applying the nipple cream after each feeding (unless I fall back to sleep before applying at night) but is there any other suggestions for them? I'm always nervous to nurse because of it.