My nipple is screwed

Regs

Been feeding through the initial pain thinking it must be slightly damaged because it stops hurting a few seconds into a feed, but it's getting worse and worse. At this point I am afraid to feed her but I do it to make sure she is fed. She is 13 days old.

I have no idea what to do, I've been using lanolin cream and letting it get air but it is so bad. Is it fixable?

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