Sore nipples?

PNW💚

Breastfeeding moms, are your nipples sore to the touch? Especially when baby nurses?

I dont have any blisters or cuts and my baby’s latch is pretty good. I havent had any issues breastfeeding until now. Every time she latches, my nipples are just so sensitive that it’s painful. Nothing has changed, and i dont see any physical reasons for the pain. I wonder if its just hormones. Anyone experiencing the same?