itchy 'down there'

i'm kind of super itchy on the outside of my vagina. it happened after i masterbated and it's been less itchy to more itchy over the past three days. it also doesn't smell the best/like what it usually does. idk what it could be :/. also, if i need to get it checked it, i need to tell my mom and idk how to do that without making it awkward... what do i do and what could it be?