My baby can't be soothed by touch alone?

I was reading how many people who are sleep training right now calm their babies/ soothe their babies when they get upset in their crib by comforting them through touch like patting them or rubbing them, but not picking them up.

I have tried doing this but my baby can't be soothed or calmed just by me touching him. I have to physically pick him up or he will fuss and cry for what seems like 30 minutes to an hour, and by then he is wide awake and upset.

Is anyone else's baby like this? Am I doing something wrong?