Makeup help please!

fayre
I don't know if it's just my eye shape or what but every time I wear eyeshadow it just ends up in creases so when I look at my eye lid it's just condensed into one or two lines😩😕
I've just got a new eyeshadow pallet (which I thought would be better as its better quality) and I really want to use it but it's still doing it. How do I stop this and keep my eyeshadow how I spent 10 minutes on it in the first place? 
I always wipe with a tissue first to remove and foundation and that😌