Would you wish someone happy bday if they didn’t for you?

I don’t really care too much but I’m starting to notice I’m always making these nice pubic birthday posts for “friends” who almost never do it return. I don’t even think some of them remember my bday which is whatever. They’re not my bffs but people I would consider a friend. Idk feels like I care more than they do. Would any of you feel a way & just “keep the same energy” ? Again, I’m not like mad or anything. It’s just like an observation I’m making and will probably stop the IG posts.