Crying during diaper changes

My LO is almost 13 months and he’s hasn’t enjoyed getting his diaper changed for awhile but these last few weeks he just screams when we change his diaper. Crying, fighting the diaper change and I’m not sure what to do. He will lay on his back when not getting his diaper changed and not cry so I don’t think it hurts him to be in that position. Does anyone else’s baby hate it as well? Toys and his paci used to help distract him and that doesn’t do anything for him. 🤞🏽 someone has advice or it’s just a phase