Hates Baths?

My LO decided he hates baths. I’ve tried changing the water temperature, we’ve tried in the kitchen sink, putting his tub on the floor in the kitchen, playing his favorite videos, using toys, nothing helps. Idk what to do anymore but get in there with him? He screams from the second I start to lower him into the water. I always do it around 6-7pm. Should I try changing the time? Adding bubbles? Maybe someone else bathe him? Any advice? He never had a bad experience in the tub. He just started hating it...