am i inserting my tampon wrong? *blood warning

can y’all tell me if i’m doing something wrong or what’s up? sometimes i do this regularly, and i don’t know why. in an hour i’ve used three tampons because i seem to have bleed through and they end up being like this instead. tampons are already so expensive, plus the ones i use are nearly impossible to find in my town right now, and they’re so bad on the world anyways. someone help 🥲