One year old all of the sudden afraid of the vacuum

Li

Our one year old never used to be bothered by the vacuum cleaner. The last few times I’ve vacuumed around him he’s screamed and cried the whole time, and I couldn’t fully console him until I put the vacuum away.

Any ideas or tips for showing him it’s not scary? I tried picking him up and bringing him near the vacuum when it’s off and that hasnt worked so far. He used to never be afraid of it and actually would try to “help” me so idk why he’s afraid all of the sudden!