Is he playing too rough?

My husband loves to tease me and he's such a physically affectionate man that sometimes his teasing becomes physical. It's all fun and games until he takes it a little too far and I'm in pain, minor but it hurts me emotionally more than physically because I ask him to calm down or to stop and he doesn't listen. It's gotten to the point that I get really angry if he doesn't calm down that we end up fighting.... Is this normal? Should I not take it so personally? Or should I put a stop to rough housing?