Pressure/pain around cervix

I am 36 weeks and have had an intermittent achy feeling around my cervix. It feels kind of like I was punched in the crotch. It's mostly in the evening and when I get up from laying down, but today I had it while walking around the grocery store. I mentioned it to my midwives who said it was normal and it was just my cervix beginning to ripen. 
Has anyone else experienced this? Any suggestions for dealing with the discomfort?