Itchy belly!

Brittni ā€¢ Pregnant with our rainbow baby! Team Pink! šŸ’— EDD 9/16/2015
Hi all! The bottom of my belly has become soooo itchy. I rub cocoa butter lotion on it. And it helps but it itches like crazy at times. It just started at 37 weeks getting so itchy. Anyone else have this problem? If so what do you do?