Freaking a bit out!😓

Maya
Ok so with the wether being cold and all that fun stuff we all get the ransom dry patches. But I'm having some trouble. Down there. It's dry as the Sahara and I don't really know what to do. I also have hard water so that dosent help at all. Any one got any ideas? It's starting to crack and sometimes bleed. I thought I was spotting until I got mirror and had a good long look. I tryed coconut butter and oil didn't do much. I'm just worded what like can and can I not put down there. I don't want to use lotion because I feel like that would do more harm than good.  
PLESE HELP??