How long did you breastfeed? I'm trying for at least 6 months. My son is only 2 weeks but it's starting to HURT so much now. It didn't for the first week or so but now it's excruciating pain because he knums down on my nipples so hard. His latch is something serious. I use this cream to soothe my nipples and they're never cracked or sore. They just hurt like a motherf*er when he's eating! Any insight on what I can do to make them not hurt when he's eating??