Boy trouble

So my best friend and a guy I know really well are both trying to get with me ... I said to both " we need to stay friends " that way I don't anger anyone but they both call me cute names no matter what I say and send  " 😘😘" all the time ... I admit I have little feels for both but ones my best friend and the other I don't see much but is a supper amazing guy .. They are both amazing to me and honestly are so similar .. What do I do .. I can't choose and no matter what I do .. I need to either go with one or do something ... Someone please help and give me advice... 😔😔😔