Bleach or strip - HAIR

Kiana
Hey ladies! I've really wanted to dye my hair blonde or platinum for a long time but I have a few problems
1. My hair is naturally jet black
2. My eyebrows - do I have to bleach/lighten them as well?
3. I have naturally curly hair but I straighten it everyday - would that be too much damage? 
I've heard stripping your hair is less damaging than bleaching but could I get some input? How can I lighten my hair to AT LEAST a light brown?
Sorry there's like 10 questions in one but I need help! 
I want hair like Pia Mia or Khloe Kardashian.