All you pay is shipping! Go to www.carseatcanopy.com, select whichever design you like, and they offer embroidery to personalize the canopy. You can choose not to do the embroidery (they charge $9 extra for it.) Enter the coupon code Love50 and the price of the canopy is deducted! A $50 car seat canopy for FREE! I've ordered mine, and I know several other ladies who have as well.