I finally figured out how to properly latch my daughter onto the nipple so that it doesn't hurt. I've had horrible cracked dry nippkes and couldn't take the pain every time she matched on but I was doing it wrong. When she opens her mouth to feed you basically have to throw your nipple to the back of heir throat before they start sucking lol obviously you be gentle with it but I finally got the hang of it. Thank god!! No more pain!