Ovulation question

Jessica
Hi ladies I was just wondering this is my first month of using  clear blue dual hormone ovulation tests, on the chart it said to test from day 10 , I am on day 11 and still have an empty circle when I test , my cycles usually last around 30 days so would have expected to at least see a flashing smiley face as I thought I would ovulate around day 14/15 but nothing yet, how late could you ovulate? Or could I have ovulated already and missed it ?? fertility is so complicated!!