Dry skin on face

Sarah • OJA 01/18/2011 ❤ EJA 6/21/2016 💙 LKA 05/16/2018 ❤
My little guy has dry skin on one of his cheeks. I wash his face with a wet washcloth so I know it's not getting dried out from soap. I don't want to put anything in his face that could be too harsh. What do you guys recommend? Coconut oil? Baby lotion (any specific brands)?