Can't leave this guy alone smh

So I really like this guy and we've been hanging out a lot since we met a couple months ago but we decided to just be friends, only after we developed this strong connection and girrrrrl..........it's hard lol. Every time we hang out, alone or in a group, everything we talked about just goes out the window in my head smh. He's like that tub of delicious chocolate ice cream stashed in the freezer, it's 12AM, and you know it's a bad idea to get a second bowl but when that Rocky Road hits your tongue 😩😻 It's the same with him. He keeps giving me signs that he still has feelings for me as well. But knowing it's not going to work out, a part of me wants to start pulling away from everything but whenever we speak or see each other I'm back to feeling the same way. Do I just break off the friendship, or keep indulging on that Rocky Road? 🍧💦