breastfeeding question

FTM here. Is it normal for your newborn to take an hour latch on almost every time? He's rooting and finding and then just cries and cries for an hour instead of latching. 
I'm frustrated and want to know if there is something else I could be doing to help him.
Btw, my milk just came in and I haven't had the time to try out my pump. I'm hoping once I do things will start to get easier, or at least I can share some of this feeding responsibility