Breastfeeding help!!! TMI photos included.

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Hey mommas, I'm a FTM and struggling with breast feeding a little, my little man and I have struggled with latching correctly which lead to what I imagine is a terrible cracked nipple on my right and he wont take to my left, so I started pumping and using a bottle which he definitely seems more satisfied but when I pumped last I noticed blood in the milk?!?! Any insight?? Is my nipple just cracked and that's whats causing the blood? Am I pumping too much? How often should I be pumping? Thanks in advance for your advice and tips!