Using Lotion Like Crazy

Chloe
I just started showing after Christmas (currently 26 weeks) and my belly is itching like crazy! 
I've used cocoa butter in the morning and night prior to showing and it has helped my dry skin up to this point but now I'm getting itchy throughout the day and usually have to lotion up at lunch. I was using just cocoa butter but I also added shea butter into the mix and still SO ITCHY!
Anyone having any luck calming down the itches?