backache anyone?

A.S
Hello ladies, as we chug into mid pregnancies, I was wondering if any of you were also having backaches. 
I am 25 weeks and last couple of days I wake up with one - everyday!  It's become a routine for me to beg my SO to give me a back rub/massage. Although it gives only temporary relief. Yet... 
Do you have any tips, remedies or similar experience to share? 🙂I am all ears!
Btw, I have heard of snoogle pillow. Anyone using it? Does it really help?