What do you use for stretch marks?

I've been using Palmer's Cocoa Butter Massage lotion, but I had a steroid cream prescribed to me (for possible vitiligo spots) that caused more stretch marks. 😖 I havent seen a difference with the lotion anyway, but I'm really wanting for the marks to at least fade a little. 
What do you use? Is there a certain brand you like? Where can I get it? Has it worked? How many times a day/week do you apply it?

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