What do you think of big data used in campaigns?
Basically it talked about big data using FB to run Brexit and Trump campaign. It is fascinating.
Even further there is a webpage called applymagicsauce.com which is referenced in the article. It can show you your personality type, political offiliations, sexual orientation, and a lot more based on your Facebook movements. What do you all think of big data? Do you think that is how campaigns are won? Do you think it is ethical?
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